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Hey Aisha,

Just following up on my note about Rob Rich and Black Girl Sunscreen.

I realized I didn't mention that 65% of Rob's audience is women — exactly who you're trying to reach. His dance-fitness content gets them moving outdoors, which creates natural moments for sun protection education.

Rob's been getting questions from followers about maintaining their skincare routine during outdoor workouts. Perfect timing for a brand that gets it.

Would you have 15 minutes next week to discuss a summer campaign?

Best,
Mavi

P.S. His last outdoor fitness video hit 800K views in 48 hours — summer content is heating up.