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Hi Jordan,

I keep thinking about how perfectly Liz's travel style aligns with Alo's wellness ethos — she doesn't just visit destinations, she curates mindful experiences.

Picture this: A 3-part series following Liz from LAX departure lounge (in Alo's new travel sets) to a wellness retreat in Tulum. Part 1 shows her airport routine — stretching in the terminal, meditation playlist, how the fabric moves during those long flights. Part 2 captures sunrise yoga on the beach, the pieces transitioning seamlessly from practice to breakfast. Part 3 is the real magic: exploring cenotes and local markets, proving these aren't just studio clothes.

Her audience saves her travel content at 3x the rate of her beauty posts because they're planning their own escapes. They want to know what actually works when you're 8 hours into a travel day, not just what looks good in Ring Light.

This concept would show Alo as the brand that gets real travel — where wellness isn't performative, it's practical.

Want to explore what this could look like for Alo's spring travel campaign?

P.S. She's finalizing her March retreat schedule this week — perfect timing to lock in the Tulum dates.

Best,
Mavi