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Hi Allie,

I've been thinking about Herman's audience — 70% are aspiring entrepreneurs who know they need better financial systems but get overwhelmed by the technical side.

Here's a content concept that could work really well for QuickBooks: "From Credit Score to Cash Flow" — a 3-part video series where Herman walks through setting up a new business's entire financial foundation.

Episode 1: He'd show how to separate personal and business finances (your bread and butter)
Episode 2: Setting up QuickBooks to track the metrics that actually matter for funding
Episode 3: How clean books become your secret weapon for investor conversations

The beautiful part? Herman has helped entrepreneurs secure $100M+ in funding, and messy financials are always the biggest roadblock. He could speak directly to that pain point while showing QuickBooks as the solution that makes everything possible.

This hits your small business empowerment message perfectly, and his audience is exactly who you want using QuickBooks before they outgrow it.

Want to explore what this partnership could look like?

Best,
Mavi

P.S. His community asks about bookkeeping software weekly — perfect timing to be the answer.