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Hi Jordan,

I brainstormed a content concept for Alo Yoga x Krystal Ellis-Kendrick:

"A Day With Krystal Ellis-Kendrick ft. Alo Yoga" — a day-in-the-life vlog where your product shows up naturally. Lifestyle content feels authentic because the audience is already invested in following this person's daily life.

Here's why this works for Alo Yoga: Krystal Ellis-Kendrick's audience doesn't just watch — they act. Krystal Ellis-Kendrick brings real credibility: established fashion authority with a loyal instagram following of 16k+, and known for curating luxury looks that are accessible and aspirational. Combined with 52% audience overlap, this is the kind of content that moves product, not just impressions.

15 minutes to walk through the concept and the data?

Best,
Mavi