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Hi Missy,

I was looking at Harvey Nichols' recent push into experiential retail and your focus on creating elevated customer journeys — it got me thinking about one of my creators who's been revolutionizing how people think about luxury and wealth building.

Herman Dolce has helped entrepreneurs secure over $100M in funding and built a community of 3,500+ mentees who are actively building generational wealth. What's fascinating is his audience: 70% US-based professionals aged 25-44 who are moving from "aspiring" to "acquiring."

These aren't your typical finance followers scrolling for free tips. They're Herman's mentorship graduates who've already secured funding for their businesses and are now making purchasing decisions that reflect their elevated financial position. The 74% audience overlap tells us they're already shopping luxury — they just need the right brand story.

Herman's approach to wealth isn't about hoarding money, it's about strategic spending that reflects success. That philosophy aligns perfectly with Harvey Nichols' positioning as more than retail — you're selling an elevated lifestyle.

I'd love to send over some audience data that shows exactly who we're reaching and explore what a strategic partnership could look like.

Best,
Mavi

P.S. Herman's launching a wealth-building masterclass next month — perfect timing for reaching high-intent luxury consumers during their financial planning season.