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Hi Ryder,

I keep thinking about how Herman's audience always asks him the same question: "Why did my credit score drop when I did everything right?"

That's exactly the kind of confusion Credit Karma exists to clear up.

Here's what I'm picturing: A 4-part video series called "Credit Score Reality Check" where Herman walks through real scenarios his clients face — like why paying off a loan can temporarily hurt your score, or how closing old cards affects your credit age.

Each episode would be Herman at a whiteboard, breaking down one credit myth, then showing viewers exactly where to find that information in their Credit Karma dashboard. No fluff, just the practical stuff his 200K+ Instagram followers (70% US-based, mostly 25-44) actually need to know.

The beauty is Herman's audience already trusts him with their money questions, and they're actively working on building wealth — exactly the engaged users Credit Karma wants understanding their credit profiles.

Want to see Herman's approach to financial education in action?

Mavi

P.S. Herman's launching his next mentorship cohort in February — perfect timing to reach people serious about improving their financial picture.