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Hi Darnell,

Picture this: Liz Rich getting ready for a night out in Atlanta, but instead of the typical beauty routine, she's showing how Black women prepare for different cultural moments — a Essence Music Festival weekend, a Howard Homecoming, a family reunion in the South.

'Beauty & The Beat' would be a 3-part series where Liz travels to iconic Black culture destinations and shows the beauty rituals that connect us. Episode 1: New Orleans during Jazz Fest — hair that can handle humidity and dancing. Episode 2: Martha's Vineyard during Oak Bluffs season — effortless elegance that photographs beautifully. Episode 3: Detroit during Motown Winter Blast — protective styles that still look editorial.

Each episode ends with Liz at the actual event, hair looking flawless, connecting the beauty prep to the cultural celebration. It's aspirational but authentic — showing BET+ viewers that self-care is part of how we show up for our community.

Liz has worked with Gabrielle Union and Tamar Braxton, so she understands how to make beauty content that celebrates Black women without feeling performative. Her 30K audience saves her travel and beauty posts at twice the industry average.

Can we chat about making this happen for BET+?

Best,
Mavi

P.S. Essence Fest is in 4 months — perfect timing to launch with New Orleans.