Outreach Email
Rob Rich → Al Tayer Group
Irina <iciobanu@altayer.com>
Status
blocked
Step 2
Sent: Not sent
S-Tier · 89.6
Subject
Rob's latest dance challenge hit 2.3M views
Hi Irina, Just wanted to circle back on Rob Rich — the dance fitness creator I mentioned earlier this week. His latest "Move Your Body Monday" challenge just crossed 2.3 million views on TikTok, with thousands of people posting their own versions using his routine. What caught my attention is how many participants tagged luxury and fashion brands in their videos — they're naturally showcasing lifestyle brands while getting their workout in. Given Al Tayer Group's fashion and lifestyle portfolio, Rob's community could be a powerful way to connect with that active, style-conscious demographic who's already primed to engage with premium brands. Would you have 15 minutes this week to discuss how Rob could create something similar for one of your brands? Best, Mavi P.S. His engagement rates are 3x higher than typical fitness creators right now — but I expect that window to get competitive quickly.