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Hi Olivia,

Liz just got back from Mykonos and the content from her morning workouts overlooking the Aegean Sea has her audience asking where they can get her gear.

I'm thinking we create a "Travel Day to Studio Day" series with Lululemon. Picture this: Liz starts in comfortable travel pieces at LAX, transitions through her hotel workout in athleisure that works for both the gym and exploring the city, then ends with a professional hair appointment back in her LA studio wearing elevated basics that look polished with clients.

The genius is showing how Lululemon moves seamlessly through a creator's real life — not just gym selfies. Her audience of professional women (70% aged 25-44) constantly asks for versatile pieces that work for travel, work, and everything between.

We'd capture the full journey across three posts plus stories, showing the same pieces styled differently in each setting. Think aspirational lifestyle meets practical functionality.

Want to see the detailed treatment?

Mavi

P.S. Her audience saves her travel outfit posts at 3x her average rate — they're ready to shop what she wears.