Email Preview

Hi Jasmine,

I've been thinking about how Fenty Beauty changed the game not just with shade range, but with the message that makeup is about enhancing who you already are.

Krystal has this incredible way of talking about confidence through style — and I keep picturing her creating "Power Looks" content for Fenty Beauty. Think: her walking through how she builds her signature executive look, starting with Fenty's Soft'lit Foundation as her base, then showing how the right lip (maybe Stunna Lip Paint) transforms her energy before a big presentation.

She'd film it like those satisfying "getting ready with intention" videos, but with real talk about showing up authentically in corporate spaces. Her audience saves her style content as reference — they'd absolutely do the same with beauty looks that make them feel powerful.

With 20 years in retail and her current role at JCPenney, she knows exactly how working women want to feel when they walk into a room. That's pure Fenty energy.

Want to see a treatment for this concept?

Best,
Mavi

P.S. Her TikTok engagement is 5x higher than average — this type of authentic, educational beauty content performs incredibly well there.