Rob's Harvey Nichols moment - Outreach

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Rob Rich → Harvey Nichols

Missy <missy.smithson@harveynichols.com>

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Rob's Harvey Nichols moment

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Hi Missy,

Following up on my note about Rob Rich — something happened this week that made me think of Harvey Nichols specifically.

Rob's latest dance-fitness video hit 2.3M views in 48 hours, and the comments are flooded with people asking where to get his outfit. His audience doesn't just want to move like him — they want to dress like him too.

With 65% of his 866K TikTok followers being women aged 18-34 who clearly care about style AND wellness, this feels like Harvey Nichols' sweet spot.

Want to chat about creating something that gets people moving AND shopping?

Best,
Mavi