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Hi Sally,

Following up on my note about Damaris Long — her TikTok engagement just hit 11.36% last week, which puts her in the top 5% of creators in the mompreneur space.

What's interesting for Ulta is that 75% of her audience are millennial moms (25-44) who represent your highest-value customer segment — women juggling businesses, families, and self-care routines that actually require products that work.

Her recent "5-minute morning routine for busy moms" content consistently drives product questions in the comments.

Would you be open to a brief call this week to explore how she could showcase Ulta's time-saving beauty solutions to this engaged audience?

Best,
Mavi

P.S. Her next batch of morning routine content goes live Monday — perfect timing if we move quickly.