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Rob Rich Pacsun

Contact <social@pacsun.com>

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D-Tier · 28.1
Subject
Rob's latest TikTok hit 2.3M views in 48 hours
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Hi Contact,

Saw Rob's latest dance-fitness routine just crossed 2.3M views in two days — his "No Gym Needed" series is exactly what Pacsun's active lifestyle audience craves.

The timing feels perfect with back-to-school season. His followers are asking where to get activewear that moves like they do, and 65% of his audience is that sweet spot 18-34 demographic shopping Pacsun.

Want to see how a co-created dance challenge could work for fall?

Best,
Mavi

P.S. His engagement rates are 3x higher than typical fitness creators — these videos actually get people moving, not just watching.