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Hi Tiffany,

I keep thinking about how Liz Rich's travel content could create something really special for Hallmark's Mother's Day season.

Picture this: Liz documents a trip with her mom (or creates one for Mother's Day), then transforms those moments into custom Hallmark photo cards throughout the journey. We'd show the actual process — her selecting photos from their spa day in Napa, designing cards at sunset overlooking the vineyard, then the emotional moment when her mom opens them.

The content would feel like a love letter to mother-daughter experiences, not a product demo. Her 30K audience is 82% female, heavily 25-44 — exactly who's planning Mother's Day gifts right now.

What makes this work for Hallmark is showing your cards as part of creating memories, not just capturing them. Liz's aesthetic elevates the entire experience while keeping it authentic and aspirational.

Worth a quick call to walk through the concept?

Best,
Mavi

P.S. Mother's Day content performs 3x better when it launches by mid-March — perfect timing for a March shoot.