Email Preview

Hi James,

I've been watching Playboy's evolution into lifestyle and entrepreneurship content — the shift toward celebrating women building empires rather than just being featured is brilliant.

I manage Liz Rich, a travel and beauty entrepreneur who embodies exactly what Playboy's new direction represents. She's built a 30K Instagram following around luxury travel experiences and entrepreneurship, with an audience that's 82% female, ages 25-44.

What makes this interesting: Liz isn't just another travel creator. She's a business owner who documents how she funds her lifestyle through her beauty expertise — working with celebrities like Gabrielle Union-Wade while building her own brand. Her content shows women how to create the life they want, not just dream about it.

Her audience has a 68% overlap with Playboy's — ambitious women who value experiences over things and see travel as investment in themselves, not indulgence.

I can send you her full audience breakdown and recent campaign performance if you're curious about a content partnership.

Best,
Mavi

P.S. She's planning content around her next LA-to-Miami trip in two weeks — perfect timing if you want to move quickly.