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Damaris Long BET (Black Entertainment Television)

Darnell Robinson <darnell.robinson@bet.com>

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B-Tier · 61.6
Subject
That mompreneur BET Awards watch party content idea
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Hi Darnell,

I keep thinking about how perfect Damaris would be for BET's audience — especially with awards season coming up.

Picture this: "Getting BET Awards Ready as a Mompreneur" — Damaris getting herself and her kids ready for a watch party at home. She's doing her makeup while explaining how she structures her week around big cultural moments, her daughter is picking out her own "fancy" dress, and she's setting up their living room viewing setup.

It's the kind of content that shows BET's audience sees themselves in — successful Black women who are building empires AND raising families. The 11.36% engagement rate on her TikTok proves her community is deeply invested in her real-life moments.

This isn't just lifestyle content. It's showing BET viewers that you can be present for culture AND present for your kids. That business success looks different when you're a mom, but it's just as powerful.

Want to explore what this could look like for BET's social channels?

Best,
Mavi

P.S. Her audience of ambitious millennial moms is exactly who's driving conversations around your programming on social.