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Liz Rich BET (Black Entertainment Television)

Darnell Robinson <darnell.robinson@bet.com>

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Sent: 2026-04-17T16:00
C-Tier · 54.4
Subject
Re: Liz Rich x BET (Black Entertainment Television) — audience data inside
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Hi Darnell,

Quick follow-up — I know timing matters.

The thing that makes Liz Rich different from most creators in travel: 30K+ Instagram following built on aspirational travel and beauty content. That's not just content — that's credibility their audience trusts.

That's why the 52% audience overlap matters — it's not just reach, it's the right people seeing content from someone they already trust. Liz Rich is at 7.7% engagement right now (the travel average is about 1.5%), and there are 2 partnership slots left this quarter.

Happy to send the audience breakdown or jump on a 10-minute call.

Best,
Mavi