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Hi Nicole,

Following up on my note about Liz Rich — her recent Tulum travel series just hit over 40K saves, with followers specifically asking about her makeup routine in that heat and humidity.

That's exactly the kind of real-world product testing that makes e.l.f.'s affordable, long-wearing formulas shine. Her audience saves her content because they trust her recommendations, especially when she shows how products actually perform during travel.

Would love to chat about how we can capture that same authentic testing moment for e.l.f.

Best,
Mavi