Email Preview

Hi Annabelle,

I was just looking at Michael Kors' recent campaign featuring jet-set essentials, and it reminded me why one of my talents would be perfect for you.

Liz Rich is a travel and lifestyle creator who's built her 30K Instagram following around aspirational travel content with an effortless, polished aesthetic. What makes her different is her background as a celebrity hair artist — she's worked with Gabrielle Union-Wade and Tamar Braxton — so she naturally understands luxury and quality.

Her audience is 72% US-based women aged 25-44 who save her destination posts religiously and trust her product recommendations. When she features travel essentials or accessories, they become part of the travel story, not just product placement.

For Michael Kors, she could showcase how your pieces transition from airport to destination — the kind of real-world styling that drives purchase decisions. Her entrepreneurship content also resonates with women who invest in quality pieces that work across multiple settings.

Would you like me to send over her audience breakdown and recent travel content examples?

Best,
Mavi

P.S. She's heading to Mexico next month if you want to discuss a destination feature.