Target Thread

Krystal Ellis-Kendrick x Target — fashion creator partnership

Hi Monica, With Target's focus on lifestyle, I thought this would resonate. I manage Krystal Ellis-Kendrick, and honestly, Target is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Krystal Ellis-Kendrick already creates in the fashion space. Krystal Ellis-Kendrick's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Krystal Ellis-Kendrick's audience skews heavily toward Target's target demo, and the engagement is real — 5.3% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Re: Krystal Ellis-Kendrick x Target — audience data inside

Hi Monica, Quick follow-up — I know timing matters, so I'll keep this short. The audience overlap data I mentioned is still available if you want it — 52% demo match with Target's target customer, and Krystal Ellis-Kendrick is currently at 5.2% engagement (the fashion average sits around 1.5%). Krystal Ellis-Kendrick has 2 brand partnership slots left this quarter. Once they're filled, we're not taking new partners until next quarter. Happy to send the full breakdown or jump on a 10-minute call — whatever's easier. Best, Mavi