Fenty Beauty Thread

Liz Rich x Fenty Beauty — travel creator partnership

Hi Jasmine, With Fenty Beauty's focus on beauty, I thought this would resonate. I manage Liz Rich, and honestly, Fenty Beauty is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward Fenty Beauty's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's travel content driving 3.2x saves vs beauty posts

Hi Jasmine, Quick follow-up on Liz Rich — I noticed something interesting in her recent analytics. Her travel beauty content (makeup tutorials shot in destinations like Tulum and Nashville) is getting 3.2x the save rate compared to studio beauty posts. Her audience clearly craves that aspirational, real-world application of beauty. With Fenty's focus on beauty for every lifestyle, Liz's travel-meets-beauty approach could showcase how your products perform from LA studios to tropical humidity to city nights. Worth a quick chat this week? Mavi P.S. She's planning content in Miami next month — perfect timing for summer campaign planning.