BET (Black Entertainment Television) Thread

Liz Rich x BET (Black Entertainment Television) — travel creator partnership

Hi Darnell, With BET (Black Entertainment Television)'s focus on entertainment, I thought this would resonate. I manage Liz Rich, and honestly, BET (Black Entertainment Television) is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward BET (Black Entertainment Television)'s target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, Mavi P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Re: Liz Rich x BET (Black Entertainment Television) — audience data inside

Hi Darnell, Quick follow-up — I know timing matters. The thing that makes Liz Rich different from most creators in travel: 30K+ Instagram following built on aspirational travel and beauty content. That's not just content — that's credibility their audience trusts. That's why the 52% audience overlap matters — it's not just reach, it's the right people seeing content from someone they already trust. Liz Rich is at 7.7% engagement right now (the travel average is about 1.5%), and there are 2 partnership slots left this quarter. Happy to send the audience breakdown or jump on a 10-minute call. Best, Mavi