BET (Black Entertainment Television) Thread

Rob Rich x BET (Black Entertainment Television) — fitness creator partnership

Hi Darnell, With BET (Black Entertainment Television)'s focus on entertainment, I thought this would resonate. I manage Rob Rich, and honestly, BET (Black Entertainment Television) is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Rob Rich already creates in the fitness space. With 1,230,848 engaged followers, Rob Rich consistently drives strong awareness and action. I put together a short overview if you want the full picture, but the quick version: Rob Rich's audience skews heavily toward BET (Black Entertainment Television)'s target demo, and the engagement is real — 1.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Rob's dance fitness content just hit 2M views in 48 hours

Hi Darnell, I know you're swamped, but wanted to share a quick update after my email Monday. Rob's latest dance fitness routine just exploded — 2M views in 48 hours, with comments flooding in asking for the full workout series. His TikTok community is literally creating their own challenge versions. With BET's focus on celebrating Black culture and wellness, Rob's ability to get people moving while showcasing dance rooted in our community feels like perfect timing. Could we grab 15 minutes this week to explore what a fitness content series might look like for BET+? Best, Mavi P.S. His engagement rate on that video was 3x higher than his usual content — audiences are clearly hungry for this type of wellness programming.