Away Thread

Cameo Sherrell x Away — entertainment creator partnership

Hi Chris, With Away's focus on travel, I thought this would resonate. I manage Cameo Sherrell, and honestly, Away is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Cameo Sherrell already creates in the entertainment space. Cameo Sherrell's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Cameo Sherrell's audience skews heavily toward Away's target demo, and the engagement is real — 4.4% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Re: Cameo Sherrell x Away — audience data inside

Hi Chris, Quick follow-up — I know timing matters, so I'll keep this short. The audience overlap data I mentioned is still available if you want it — 52% demo match with Away's target customer, and Cameo Sherrell is currently at 4.4% engagement (the entertainment average sits around 1.5%). Cameo Sherrell has 2 brand partnership slots left this quarter. Once they're filled, we're not taking new partners until next quarter. Happy to send the full breakdown or jump on a 10-minute call — whatever's easier. Best, Mavi