Alo Yoga Thread

Krystal Ellis-Kendrick x Alo Yoga — fashion creator partnership

Hi Jordan, With Alo Yoga's focus on fitness, I thought this would resonate. I manage Krystal Ellis-Kendrick, and honestly, Alo Yoga is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Krystal Ellis-Kendrick already creates in the fashion space. Krystal Ellis-Kendrick's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Krystal Ellis-Kendrick's audience skews heavily toward Alo Yoga's target demo, and the engagement is real — 5.3% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Krystal Ellis-Kendrick x Alo Yoga — fashion creator partnership

Hi Jordan, With Alo Yoga's focus on fitness, I thought this would resonate. I manage Krystal Ellis-Kendrick, and honestly, Alo Yoga is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Krystal Ellis-Kendrick already creates in the fashion space. Krystal Ellis-Kendrick's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Krystal Ellis-Kendrick's audience skews heavily toward Alo Yoga's target demo, and the engagement is real — 5.3% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Krystal Ellis-Kendrick x Alo Yoga — fashion creator partnership

Hi Jordan, With Alo Yoga's focus on fitness, I thought this would resonate. I manage Krystal Ellis-Kendrick, and honestly, Alo Yoga is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Krystal Ellis-Kendrick already creates in the fashion space. Krystal Ellis-Kendrick's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Krystal Ellis-Kendrick's audience skews heavily toward Alo Yoga's target demo, and the engagement is real — 5.3% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Re: Krystal Ellis-Kendrick x Alo Yoga — audience data inside

Hi Kayla, Quick follow-up — I know timing matters, so I'll keep this short. The audience overlap data I mentioned is still available if you want it — 56% demo match with Alo Yoga's target customer, and Krystal Ellis-Kendrick is currently at 5.2% engagement (the fashion average sits around 1.5%). Krystal Ellis-Kendrick has 2 brand partnership slots left this quarter. Once they're filled, we're not taking new partners until next quarter. Happy to send the full breakdown or jump on a 10-minute call — whatever's easier. Best, Mavi

JCPenney data just dropped (52% overlap)

Hi Jordan, Quick follow-up to my note about Krystal — just saw JCPenney's Q3 report and her athleisure collections outperformed projections by 23%. What caught my eye: her audience has 52% overlap with Alo's customer base, and her recent "desk-to-dinner" styling content (featuring activewear as foundational pieces) drove her highest save rates this quarter. Krystal's been designing for women who want to feel powerful in what they wear for two decades. That's exactly the mindset Alo cultivates. Worth a 15-minute call to explore? Best, Mavi P.S. Her holiday styling series launches next week — perfect timing for Alo's winter campaign.