Dove Thread

Krystal Ellis-Kendrick x Dove — fashion creator partnership

Hi Patricia, With Dove's focus on beauty, I thought this would resonate. I manage Krystal Ellis-Kendrick, and honestly, Dove is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Krystal Ellis-Kendrick already creates in the fashion space. Krystal Ellis-Kendrick's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Krystal Ellis-Kendrick's audience skews heavily toward Dove's target demo, and the engagement is real — 5.3% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Re: Krystal Ellis-Kendrick x Dove — audience data inside

Hey Reema, Quick follow-up — I know timing matters, so I'll keep this short. The audience overlap data I mentioned is still available if you want it — 55% demo match with Dove's target customer, and Krystal Ellis-Kendrick is currently at 5.2% engagement (the fashion average sits around 1.5%). Krystal Ellis-Kendrick has 2 brand partnership slots left this quarter. Once they're filled, we're not taking new partners until next quarter. Happy to send the full breakdown or jump on a 10-minute call — whatever's easier. Cheers, Mavi

Quick thought on Dove's confidence campaign

Hey Patricia, Saw Dove's latest "Show Us" campaign celebrating real beauty stories — it reminded me why Krystal would be perfect for your next phase. Her audience saves her styling content at 3x industry average because she teaches women to see themselves differently through fashion. That's exactly the confidence-through-style message that amplifies Dove's real beauty mission. One styled "confidence ritual" video featuring Dove could reach her highly engaged female audience (90% women, 70% ages 25-44) who already trust her for transformation advice. Worth a quick call this week? Best, Mavi