Black Girl Sunscreen Thread

Cameo Sherrell x Black Girl Sunscreen — entertainment creator partnership

Hi Aisha, With Black Girl Sunscreen's focus on beauty, I thought this would resonate. I manage Cameo Sherrell, and honestly, Black Girl Sunscreen is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Cameo Sherrell already creates in the entertainment space. Cameo Sherrell's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Cameo Sherrell's audience skews heavily toward Black Girl Sunscreen's target demo, and the engagement is real — 4.4% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Cameo Sherrell x Black Girl Sunscreen — entertainment creator partnership

Hi Aisha, With Black Girl Sunscreen's focus on beauty, I thought this would resonate. I manage Cameo Sherrell, and honestly, Black Girl Sunscreen is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Cameo Sherrell already creates in the entertainment space. Cameo Sherrell's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Cameo Sherrell's audience skews heavily toward Black Girl Sunscreen's target demo, and the engagement is real — 4.4% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Cameo Sherrell x Black Girl Sunscreen — entertainment creator partnership

Hi Aisha, With Black Girl Sunscreen's focus on beauty, I thought this would resonate. I manage Cameo Sherrell, and honestly, Black Girl Sunscreen is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Cameo Sherrell already creates in the entertainment space. Cameo Sherrell's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Cameo Sherrell's audience skews heavily toward Black Girl Sunscreen's target demo, and the engagement is real — 4.4% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Re: Cameo Sherrell x Black Girl Sunscreen — audience data inside

Hey Kennidy, Quick follow-up — I know timing matters, so I'll keep this short. The audience overlap data I mentioned is still available if you want it — 44% demo match with Black Girl Sunscreen's target customer, and Cameo Sherrell is currently at 4.4% engagement (the entertainment average sits around 1.5%). Cameo Sherrell has 2 brand partnership slots left this quarter. Once they're filled, we're not taking new partners until next quarter. Happy to send the full breakdown or jump on a 10-minute call — whatever's easier. Cheers, Mavi

Cameo's TikTok engagement just hit 4.38%

Hey Aisha, Following up on my email about Cameo Sherrell — wanted to share something that caught my attention. Her TikTok engagement rate just hit 4.38%, which is wild considering the average creator sits around 1-2%. What's driving it? Her "getting ready for auditions" content where she talks about confidence and self-care routines. That's exactly the kind of authentic moment where Black Girl Sunscreen would feel natural — not forced. A working actress talking about protecting her skin before early morning shoots or outdoor filming days. Worth a quick call to explore? Best, Mavi P.S. Pilot season starts next month — perfect timing for content around prep routines and self-care.