Fashion Nova Thread

Rob Rich x Fashion Nova — fitness creator partnership

Hi Brianna, With Fashion Nova's focus on fashion, I thought this would resonate. I manage Rob Rich, and honestly, Fashion Nova is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Rob Rich already creates in the fitness space. With 1,230,848 engaged followers, Rob Rich consistently drives strong awareness and action. I put together a short overview if you want the full picture, but the quick version: Rob Rich's audience skews heavily toward Fashion Nova's target demo, and the engagement is real — 1.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Rob's dance fitness just hit 8M views

Hi Brianna, Following up on my note about Rob Rich — his latest dance fitness routine just crossed 8 million views, with his audience saving it at 3x the platform average. What caught my attention: 68% of his engaged audience falls into Fashion Nova's core 18-34 demographic, and they're actively participating in his movement challenges, not just watching passively. This is exactly the engaged, diverse community Fashion Nova built its brand on. Rob's authentic approach to making fitness accessible mirrors how Fashion Nova democratized fashion. Worth a quick call this week? Best, Mavi P.S. Rob's planning his next viral challenge series — perfect timing for a Fashion Nova activewear moment.