Away Thread

Rob Rich x Away — fitness creator partnership

Hi Chris, With Away's focus on travel, I thought this would resonate. I manage Rob Rich, and honestly, Away is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Rob Rich already creates in the fitness space. With 1,230,848 engaged followers, Rob Rich consistently drives strong awareness and action. I put together a short overview if you want the full picture, but the quick version: Rob Rich's audience skews heavily toward Away's target demo, and the engagement is real — 1.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Rob's dance cardio just hit 2.8M views

Hi Chris, Just following up on my note about Rob Rich. His latest dance cardio routine just crossed 2.8M views in 48 hours — and the comments are flooded with people asking about travel-friendly workout gear for hotel rooms and small spaces. With 65% of his audience being young professionals who travel regularly, there's a clear opportunity here for Away to connect with people who want to stay active on the road. Would you have 15 minutes this week to discuss how Rob could showcase Away's luggage in his travel-friendly fitness content? P.S. His engagement rates are 3x higher than typical fitness creators right now. Best, Mavi