Nike Thread

Liz Rich x Nike — travel creator partnership

Hi Maya, With Nike's focus on sports, I thought this would resonate. I manage Liz Rich, and honestly, Nike is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward Nike's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, Mavi P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's LA travel series launches next week

Hi Maya, Following up on my note about Liz Rich — wanted to catch you before her new LA travel series drops next week. She's documenting hidden workout spots across the city (hiking trails, outdoor fitness classes, beach runs) and her audience saves these location posts at 3x her usual rate. Perfect timing for Nike's spring campaign push. The series already has brands asking to jump in, but I'm holding Nike's spot through Friday. Worth a quick call this week? Best, Mavi P.S. Her last fitness-travel post hit 15K saves in 48 hours — that's the kind of discovery content Nike's audience craves.