Netflix Thread

Liz Rich x Netflix — travel creator partnership

Hi Ryan, With Netflix's focus on entertainment, I thought this would resonate. I manage Liz Rich, and honestly, Netflix is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward Netflix's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, Mavi P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's audience saves Netflix travel content 3x more

Hi Ryan, Following up on my note about Liz Rich. I noticed something interesting in her analytics — when she posts travel content that references shows or movies (like recreating Emily in Paris locations), her audience saves those posts at 3x the normal rate. 52% of her followers already overlap with Netflix's audience. With travel picking back up and people planning their 2024 trips around their favorite Netflix destinations, Liz could create that perfect bridge between wanderlust and your content. Worth a quick call this week? Best, Mavi