Lululemon Thread

Liz Rich x Lululemon — travel creator partnership

Hi Olivia, With Lululemon's focus on fitness, I thought this would resonate. I manage Liz Rich, and honestly, Lululemon is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward Lululemon's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's travel content saves just hit 15K+

Hi Olivia, Following up on my note about Liz Rich — her recent Tulum travel series just crossed 15,000 saves, with followers specifically asking where to find travel-friendly activewear that photographs well. Her audience demos align perfectly with Lululemon's core customer (82% female, 70% ages 25-44), and she naturally integrates lifestyle brands into her travel storytelling without it feeling forced. Worth a quick call this week to discuss how we could authentically weave Lululemon into her upcoming Costa Rica content? Best, Mavi P.S. She's finalizing her Q1 travel calendar next week.