Away Thread

Krystal Ellis-Kendrick x Away — fashion creator partnership

Hi Chris, With Away's focus on travel, I thought this would resonate. I manage Krystal Ellis-Kendrick, and honestly, Away is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Krystal Ellis-Kendrick already creates in the fashion space. Krystal Ellis-Kendrick's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Krystal Ellis-Kendrick's audience skews heavily toward Away's target demo, and the engagement is real — 5.3% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.