Black Girl Sunscreen Thread

Rob Rich x Black Girl Sunscreen — fitness creator partnership

Hi Aisha, With Black Girl Sunscreen's focus on beauty, I thought this would resonate. I manage Rob Rich, and honestly, Black Girl Sunscreen is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Rob Rich already creates in the fitness space. With 1,230,848 engaged followers, Rob Rich consistently drives strong awareness and action. I put together a short overview if you want the full picture, but the quick version: Rob Rich's audience skews heavily toward Black Girl Sunscreen's target demo, and the engagement is real — 1.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Rob's audience is 65% women (perfect fit)

Hey Aisha, Just following up on my note about Rob Rich and Black Girl Sunscreen. I realized I didn't mention that 65% of Rob's audience is women — exactly who you're trying to reach. His dance-fitness content gets them moving outdoors, which creates natural moments for sun protection education. Rob's been getting questions from followers about maintaining their skincare routine during outdoor workouts. Perfect timing for a brand that gets it. Would you have 15 minutes next week to discuss a summer campaign? Best, Mavi P.S. His last outdoor fitness video hit 800K views in 48 hours — summer content is heating up.