Smallable Thread

Herman's audience is building wealth — 74% match with Smallable shoppers

Hey Alix, I was looking through Smallable's curation and noticed how thoughtfully you position premium lifestyle products as investments rather than just purchases — that "buy once, love forever" philosophy really stood out. That's exactly the mindset Herman Dolce has been building with his 207K Instagram followers. He's a financial educator who's helped clients secure $100M+ in funding, but what makes him different is how he connects wealth-building to lifestyle choices. His audience isn't just learning about credit scores — they're understanding how smart purchases create generational wealth. The numbers tell the story: 74% audience overlap between Herman's community and Smallable shoppers. These are the 25-44 year olds who have the income to invest in quality, and Herman has spent five years teaching them exactly why that matters. Herman's mentored 8,000+ students on building real wealth, and many of them are at the stage where they're making those premium lifestyle investments. A partnership here isn't just about reaching his audience — it's about reaching people who understand the value of what Smallable offers. Can I send over his audience breakdown and some partnership concepts? Best, Mavi P.S. His community is actively looking for brands that align with wealth-building principles — perfect timing with the new year approaching.