Dove Thread

Liz Rich x Dove — travel creator partnership

Hi Patricia, With Dove's focus on beauty, I thought this would resonate. I manage Liz Rich, and honestly, Dove is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward Dove's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's travel content saves rate just hit new high

Hey Patricia, Following up on my note about Liz Rich — her recent Jamaica travel series just hit a 28% save rate, which tells me her audience is actively planning trips and looking for trusted recommendations. What caught my attention is how naturally she weaves self-care moments into her travel content. Her "airplane skincare routine" post alone got 847 saves from women planning their own getaways. With travel season ramping up, there's a real opportunity for Dove to be part of those authentic self-care moments that happen away from home. Want to see her recent Jamaica content series? Best, Mavi P.S. Her audience demographic is 70% women 25-44 — exactly the travelers investing in quality self-care products.