Target Thread

Liz Rich x Target — travel creator partnership

Hi Monica, With Target's focus on lifestyle, I thought this would resonate. I manage Liz Rich, and honestly, Target is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward Target's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's Target hauls are already happening organically

Hi Monica, Following up on my note about Liz Rich — I noticed something interesting this week. Her audience has been tagging her in Target finds constantly, especially beauty and travel essentials. She's been resharing them in stories, but there's no official partnership capturing this organic love. With 82% of her 30K followers being women aged 25-44 (prime Target demographic), and a 52% audience overlap, this feels like we're missing an obvious win. Worth a quick call to explore? Best, Mavi

Liz's Target haul got 47K views this week

Hi Sarah, Following up on my note about Liz Rich — her recent Target home decor haul just hit 47K views on Instagram, with her audience asking for "more affordable finds like this." With 52% audience overlap between Liz's followers and Target shoppers, plus her knack for making budget-friendly purchases look elevated and aspirational, she's exactly the voice that could show Target's style credentials to the travel and beauty crowd. Worth a quick call to explore how she could authentically feature Target in her upcoming travel prep content? Best, Mavi P.S. Her Q1 travel schedule is filling up — would love to lock something in before her LA to Miami trip next month.