The Honest Company Thread

Liz Rich x The Honest Company — travel creator partnership

Hi Alicia, With The Honest Company's focus on parenting, I thought this would resonate. I manage Liz Rich, and honestly, The Honest Company is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward The Honest Company's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's beauty travel content just hit 89% save rate

Hey Alicia, Following up on my note about Liz Rich — her recent "travel beauty essentials" post just hit an 89% save rate, which tells me her audience is actively shopping her recommendations. What caught my attention about The Honest Company is how your clean beauty products would fit perfectly into her "effortless beauty while traveling" content pillar. Her 30K followers (82% female, 25-44) are exactly the demographic investing in clean, travel-friendly products. Worth a quick call to explore how Liz could showcase Honest's travel-sized essentials in her upcoming content? Best, Mavi P.S. She's planning content around her next destination trip — perfect timing to get Honest products featured.