Away Thread

Liz Rich x Away — travel creator partnership

Hi Chris, With Away's focus on travel, I thought this would resonate. I manage Liz Rich, and honestly, Away is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward Away's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's engagement jumping 23% this month

Hi Chris, Following up on my email about Liz Rich — her Instagram engagement has jumped 23% this month, driven by her travel content featuring beauty routines on-the-go. Her audience saves her packing posts at 3x the platform average, and 72% are US-based women 25-44 who invest in quality travel gear. That's exactly Away's sweet spot. Worth a quick chat this week? Best, Mavi