Hallmark Thread

Liz Rich x Hallmark — travel creator partnership

Hi Tiffany, With Hallmark's focus on entertainment, I thought this would resonate. I manage Liz Rich, and honestly, Hallmark is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward Hallmark's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's travel content saves are up 40% this month

Hi Tiffany, Just wanted to share a quick update since my last note about Liz Rich — her travel content is resonating even more strongly with her audience lately. Her recent posts featuring travel keepsakes and memory-making moments are seeing 40% higher save rates this month. Her audience clearly values preserving special experiences, which aligns perfectly with Hallmark's tradition of helping people capture and celebrate life's meaningful moments. With the holiday travel season approaching, there's a natural opportunity for Liz to showcase how Hallmark helps turn trips into lasting memories — whether through personalized photo cards or keepsake ornaments. Worth a quick call to explore? Best, Mavi P.S. Her Q4 content calendar is filling up, but we have flexibility for the right partnership.