Black Girl Sunscreen Thread

Damaris Long x Black Girl Sunscreen — business creator partnership

Hi Aisha, With Black Girl Sunscreen's focus on beauty, I thought this would resonate. I manage Damaris Long, and honestly, Black Girl Sunscreen is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Damaris Long already creates in the business space. Damaris Long's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Damaris Long's audience skews heavily toward Black Girl Sunscreen's target demo, and the engagement is real — 11.3% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

That 11.36% TikTok rate I mentioned

Hey Aisha, Following up on my note about Damaris and Black Girl Sunscreen. Here's what caught my eye this week: Damaris posted about her morning routine with her kids, and it hit 47K views with 300+ saves. Her audience is actively seeking product recommendations that work for busy moms who prioritize their family's wellness. 52% of her followers already engage with skincare content, and she's been talking more about sun protection as summer approaches. The timing feels perfect for Black Girl Sunscreen to reach moms who are making purchasing decisions for their entire family. Want to see her recent content performance? Best, Mavi P.S. Her next batch of lifestyle content goes live Monday — perfect timing to discuss integration.