Charlotte Tilbury Thread

Liz Rich x Charlotte Tilbury — travel creator partnership

Hi Emma, With Charlotte Tilbury's focus on beauty, I thought this would resonate. I manage Liz Rich, and honestly, Charlotte Tilbury is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward Charlotte Tilbury's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's Pillow Talk saves are through the roof

Hi Emma, Following up on my note about Liz Rich — just saw her latest Charlotte Tilbury content featuring the Pillow Talk collection hit a 12% save rate, nearly 5x her usual. Her audience clearly connects with luxury beauty that enhances their lifestyle, not overwhelms it. The comments are full of women asking for shade recommendations and application tips. Worth a quick call to discuss how we could scale this organic engagement into something bigger for Charlotte Tilbury? Best, Mavi