Dove Thread

Cameo Sherrell x Dove — entertainment creator partnership

Hi Patricia, With Dove's focus on beauty, I thought this would resonate. I manage Cameo Sherrell, and honestly, Dove is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Cameo Sherrell already creates in the entertainment space. Cameo Sherrell's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Cameo Sherrell's audience skews heavily toward Dove's target demo, and the engagement is real — 4.4% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Re: Cameo Sherrell x Dove — audience data inside

Hey Reema, Quick follow-up — I know timing matters, so I'll keep this short. The audience overlap data I mentioned is still available if you want it — 56% demo match with Dove's target customer, and Cameo Sherrell is currently at 4.4% engagement (the entertainment average sits around 1.5%). Cameo Sherrell has 2 brand partnership slots left this quarter. Once they're filled, we're not taking new partners until next quarter. Happy to send the full breakdown or jump on a 10-minute call — whatever's easier. Cheers, Mavi

52% shared audience overlap with Dove

Hey Patricia, Just wanted to add one data point to my note about Cameo — her audience has a 52% overlap with Dove's followers, which is pretty remarkable. What makes this even more compelling is that Cameo's 4.38% engagement rate means her community is actually engaging with beauty content, not just scrolling past it. Her recent "Sunday Self-Care Prep" video had women sharing their own routines in the comments — exactly the kind of authentic conversation Dove builds campaigns around. Worth a quick call to explore how she could authentically tell Dove's story? Best, Mavi P.S. Her Q1 calendar is filling up with bigger entertainment projects, so now's the time to lock in partnership rates.