Netflix Thread

Netflix

Talent: Rob Rich

Contact: Ryan Hughes <ryan.hughes@netflix.com>

Nurture
You

Rob Rich x Netflix — fitness creator partnership

Hi Ryan, With Netflix's focus on entertainment, I thought this would resonate. I manage Rob Rich, and honestly, Netflix is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Rob Rich already creates in the fitness space. With 1,230,848 engaged followers, Rob Rich consistently drives strong awareness and action. I put together a short overview if you want the full picture, but the quick version: Rob Rich's audience skews heavily toward Netflix's target demo, and the engagement is real — 1.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

2026-02-23 01:55
You

Rob Rich x Netflix — fitness creator partnership

Hi Ryan, With Netflix's focus on entertainment, I thought this would resonate. I manage Rob Rich, and honestly, Netflix is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Rob Rich already creates in the fitness space. With 1,230,848 engaged followers, Rob Rich consistently drives strong awareness and action. I put together a short overview if you want the full picture, but the quick version: Rob Rich's audience skews heavily toward Netflix's target demo, and the engagement is real — 1.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

2026-02-23 02:13
You

Rob Rich x Netflix — fitness creator partnership

Hi Ryan, With Netflix's focus on entertainment, I thought this would resonate. I manage Rob Rich, and honestly, Netflix is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Rob Rich already creates in the fitness space. With 1,230,848 engaged followers, Rob Rich consistently drives strong awareness and action. I put together a short overview if you want the full picture, but the quick version: Rob Rich's audience skews heavily toward Netflix's target demo, and the engagement is real — 1.2% on Tiktok. Would you be up for a quick call this week? Best, The Team P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

2026-02-23 02:28
You

Rob's fitness challenge just hit 800K views

Hi Ryan, Quick follow-up on my email about Rob Rich — his latest dance fitness challenge just crossed 800K views in 48 hours. What caught my attention: 65% of his audience is exactly Netflix's core demo (18-34), and his content saves rate is 3x higher than typical fitness creators. People aren't just watching Rob's workouts, they're bookmarking them to do later. That's the kind of sticky engagement Netflix needs for promoting active lifestyle content or fitness-related shows. Worth a quick chat this week? Best, Mavi

2026-04-17 16:00

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