Sunset Hospitality Group Thread

Rob Rich x Sunset Hospitality — movement meets luxury destinations

Hi Niyireth, I was looking through Sunset Hospitality's portfolio and noticed how you've built these incredible lifestyle destinations that go way beyond just hotels — places where people want to create memories and share experiences. That's exactly what my client Rob Rich does through movement. He's the founder of a world-renowned dance company and has built one of TikTok's largest dance fitness communities (866K followers) by making wellness accessible and genuinely fun. His audience is 65% female, ages 18-34, and they don't just watch his content — they participate in it. Rob's collaborated with luxury hotels before because his content translates perfectly to experiential marketing. Picture this: custom dance fitness experiences at your properties, content that shows guests (and millions of viewers) how to stay active while traveling, workout routines designed for hotel rooms and beach settings. With 71% audience overlap between Rob's followers and your target demo, plus his track record of viral content hitting 5M+ views, this feels like a natural fit for Sunset Hospitality's lifestyle positioning. Would you be interested in seeing his audience breakdown and some examples of his hospitality work? Best, Mavi P.S. Rob's actually planning content around luxury wellness travel this quarter — perfect timing if you're looking at Q2 campaigns.