e.l.f. Cosmetics Thread

Liz Rich x e.l.f. Cosmetics — travel creator partnership

Hi Nicole, With e.l.f. Cosmetics's focus on beauty, I thought this would resonate. I manage Liz Rich, and honestly, e.l.f. Cosmetics is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward e.l.f. Cosmetics's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, Mavi P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's travel content hitting 40K+ saves this week

Hi Nicole, Following up on my note about Liz Rich — her recent Tulum travel series just hit over 40K saves, with followers specifically asking about her makeup routine in that heat and humidity. That's exactly the kind of real-world product testing that makes e.l.f.'s affordable, long-wearing formulas shine. Her audience saves her content because they trust her recommendations, especially when she shows how products actually perform during travel. Would love to chat about how we can capture that same authentic testing moment for e.l.f. Best, Mavi