American Express Thread

Liz Rich x American Express — travel creator partnership

Hi Rachel, With American Express's focus on credit cards, I thought this would resonate. I manage Liz Rich, and honestly, American Express is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward American Express's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, Mavi P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's travel content just hit 50K saves this month

Hi Rachel, Following up on my note about Liz Rich — her Instagram travel content just crossed 50,000 saves this month, with her "Best Travel Credit Card Tips" carousel being the top performer. Her audience is actively seeking travel finance advice, and 72% are US-based professionals aged 25-44. Perfect timing with travel season ramping up. Would you be open to a quick call this week to explore how American Express could be part of her upcoming travel content series? Best, Mavi P.S. She's planning her Q1 travel calendar next week — ideal timing to get Amex featured in her destination content.