PrettyLittleThing Thread

Liz Rich x PrettyLittleThing — travel creator partnership

Hi Zara, With PrettyLittleThing's focus on fashion, I thought this would resonate. I manage Liz Rich, and honestly, PrettyLittleThing is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Liz Rich already creates in the travel space. Liz Rich's niche audience delivers above-average engagement and conversion. I put together a short overview if you want the full picture, but the quick version: Liz Rich's audience skews heavily toward PrettyLittleThing's target demo, and the engagement is real — 8.2% on Tiktok. Would you be up for a quick call this week? Best, Mavi P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.

Liz's travel beauty content - 85% save rate

Hi Zara, Following up on my email about Liz Rich for PrettyLittleThing. Her recent Cabo trip content hit an 85% save rate — her audience is clearly hungry for travel-ready fashion inspiration. She's booking three more destination trips before summer, perfect timing for PLT's resort collections. That 52% audience overlap we discussed means her followers are already PLT shoppers who trust her taste. Can we chat this week about getting her into some spring pieces for her upcoming content? Best, Mavi P.S. She's finalizing her content calendar Friday — would love to include PLT if there's mutual interest.