Peloton Thread

Rob Rich x Peloton — audience data inside

Hi Charisse, I've been watching Peloton's play in the supply chain space, and there's a gap most brands miss: authentic creator content that doesn't feel like an ad. That's exactly what Rob Rich does. I ran an audience analysis on Rob Rich's following against Peloton's customer profile, and the overlap is unusually strong — 60% demographic match across age, interests, and purchase behavior. That's well above what we typically see in fitness. Brands in the fitness space that have worked with Rob Rich typically see 3-5x the engagement of traditional paid placements. With 1,232,500 followers across 3 platforms, the reach is there — but it's the conversion that makes it worth it. Rob Rich is only partnering with 5 brands this quarter to keep content authentic and avoid audience fatigue. I reached out to Peloton specifically because the data said to — not the other way around. I'd love to send you the full audience breakdown so you can see the numbers yourself. Worth a look? Best, Mavi P.S. Spring content outperforms every other quarter in this vertical. A partnership locked in now would be live while engagement is peaking.