Allbirds Thread

Herman x American Express

Meet Herman, Temple graduate, father of two beautiful girls and successful entrepreneur

Herman Dolce x Allbirds — finance creator partnership

Hi Marketing, I saw Allbirds's recent creator campaign — impressive work. I manage Herman Dolce, and honestly, Allbirds is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Herman Dolce already creates in the finance space. Herman Dolce's community of 352,500 is highly engaged and purchase-ready. I put together a short overview if you want the full picture, but the quick version: Herman Dolce's audience skews heavily toward Allbirds's target demo, and the engagement is real — 2.7% on Tiktok. Would you be up for a quick call this week? Best, Mavi P.S. Spring campaigns tend to perform well in this space — worth exploring now.

Re: Herman Dolce x Allbirds — audience data inside

Hi Bianca, Quick follow-up — I know timing matters, so I'll keep this short. The audience overlap data I mentioned is still available if you want it — 38% demo match with Allbirds's target customer, and Herman Dolce is currently at 2.7% engagement (the finance average sits around 1.5%). Herman Dolce has 3 brand partnership slots left this quarter. Once they're filled, we're not taking new partners until next quarter. Happy to send the full breakdown or jump on a 10-minute call — whatever's easier. Best, Mavi